Strategic Communications for Nonprofits: Brand Planning, Storytelling
Presenter: Carrie Cornwall
After more than a decade overseeing marketing and communications in the nonprofit sector, Carrie Cornwall ventured out on her own to freelance as a “fractional marketing director,” fulfilling part-time and project needs for nonprofit, education, and service organizations. In addition, Ms. Cornwall teaches as an adjunct professor for the Department of Global Business and Entrepreneurship at Santa Ana College. A self-proclaimed “brand geek,” Ms. Cornwall studies marketing strategy in her spare time and volunteers working with shelter dogs. She will jump on a plane whenever she gets the opportunity to travel and has been a faithful Angels fan since birth. Ms. Cornwall holds an M.A. in Integrated Marketing Communication.
Participants will learn:
- Why brand consistency matters
- What is a brand?
- What differentiates you from other organizations?
- Why your organization needs to look and sound the same across all channels
- How to prioritize your communications plan when funding is limited
- The importance of knowing your audience
- Demographics, etc.
- You can’t do it all, so choose wisely
- Why it’s ok to say no
- The importance of knowing your audience
- The value of telling and showing your story
- Tying your story to your mission
- Build your story “team” (Where and how to get the content)
- Left and right brains: Reaching the head and heart in storytelling
- Using your story to motivate action
- How to feature emotion and facts
- Visual content vs. text alone
- Today, everything is image-driven
- Show your data: Iconography, etc.
- Show your story
- Tying your story to your mission
Date and Time
Thursday Aug 24, 2017
9:00 AM - 12:00 PM PDT
Location
Loma Linda University Health
1st floor Classroom
250 South G Street
San Bernardino, CA 92410
Fees/Admission
$48 AcademyGO members
$60 Not-Yet-Members
Note: All payments must be prepaid to reserve your seat.
No payments will be accepted the day of the event.
Website
Contact Information
Paula Martinez
760-983-0561
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