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DTSTART:20170824T160000Z
DTEND:20170824T190000Z
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SUMMARY:Strategic Communications for Nonprofits: Brand Planning\, Storytelling
DESCRIPTION:Presenter: Carrie Cornwall\n\n\nAfter more than a decade overseeing marketing and communications in the nonprofit sector\, Carrie Cornwall ventured out on her own to freelance as a "fractional marketing director\," fulfilling part-time and project needs for nonprofit\, education\, and service organizations. In addition\, Ms. Cornwall teaches as an adjunct professor for the Department of Global Business and Entrepreneurship at Santa Ana College. A self-proclaimed "brand geek\," Ms. Cornwall studies marketing strategy in her spare time and volunteers working with shelter dogs. She will jump on a plane whenever she gets the opportunity to travel and has been a faithful Angels fan since birth. Ms. Cornwall holds an M.A. in Integrated Marketing Communication.\n\n\nParticipants will learn:\n\n\n Why brand consistency matters\n\n \n What is a brand?\n What differentiates you from other organizations?\n Why your organization needs to look and sound the same across all channels\n \n \n How to prioritize your communications plan when funding is limited\n \n The importance of knowing your audience\n \n Demographics\, etc.\n \n \n You can't do it all\, so choose wisely\n \n Why it's ok to say no\n \n \n \n \n The value of telling and showing your story\n \n Tying your story to your mission\n \n Build your story "team" (Where and how to get the content)\n \n \n Left and right brains: Reaching the head and heart in storytelling\n \n Using your story to motivate action\n How to feature emotion and facts\n \n \n Visual content vs. text alone\n \n Today\, everything is image-driven\n Show your data: Iconography\, etc.\n Show your story
X-ALT-DESC;FMTTYPE=text/html:Presenter: Carrie Cornwall
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\nAfter more than a decade overseeing marketing and communications in the nonprofit sector\, Carrie Cornwall ventured out on her own to freelance as a &ldquo\;fractional marketing director\,&rdquo\; fulfilling part-time and project needs for nonprofit\, education\, and service organizations. In addition\, Ms. Cornwall teaches as an adjunct professor for the Department of Global Business and Entrepreneurship at Santa Ana College. A self-proclaimed &ldquo\;brand geek\,&rdquo\; Ms. Cornwall studies marketing strategy in her spare time and volunteers working with shelter dogs. She will jump on a plane whenever she gets the opportunity to travel and has been a faithful Angels fan since birth. Ms. Cornwall holds an M.A. in Integrated Marketing Communication.
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\nParticipants will learn:\n\n\n - Why brand consistency matters\n\n
\n - What is a brand?
\n - What differentiates you from other organizations?
\n - Why your organization needs to look and sound the same across all channels
\n
\n \n - How to prioritize your communications plan when funding is limited\n
\n - The importance of knowing your audience\n \n
\n - You can&rsquo\;t do it all\, so choose wisely\n
\n - Why it&rsquo\;s ok to say no
\n
\n \n
\n \n - The value of telling and showing your story\n
\n - Tying your story to your mission\n
\n - Build your story &ldquo\;team&rdquo\; (Where and how to get the content)
\n
\n \n - Left and right brains: Reaching the head and heart in storytelling\n
\n - Using your story to motivate action
\n - How to feature emotion and facts
\n
\n \n - Visual content vs. text alone\n
\n - Today\, everything is image-driven
\n - Show your data: Iconography\, etc.
\n - Show your story \;
\n
\n \n
\n \n
\n \;\n\n\n
