Inland Empire Resource Network Convening: Marketing and Branding from a Nonprofit Perspective

Practical Tips & Tools Series: Marketing and Branding from a Nonprofit Perspective

A strong brand is more than a great logo—it is the bridge between your mission and the community you serve. In this practical session, guest speaker Irene will share how you can successfully align public perception with your organizational Values. You will explore practical messaging frameworks to effectively engage everyone you serve from the donors and volunteers who support you, to the vital causes at the heart of your work —breaking down the unique roles that marketing, branding, and advertising play in driving lasting social impact.

Key Takeaways:

The Identity Blueprint: Aligning your organizational values with how the community actually perceives your brand.
Audience Segmentation: Tailoring your message to uniquely engage donors, volunteers, and beneficiaries.
Beyond the Logo: Mastering the distinct roles of marketing, branding, and advertising in social impact.

Speaker: Irene Gaulke, CEO, The Classy Dame

Irene Gaulke brings decades of foundational experience to the fields of marketing, branding, and business development. Raised within an advertising franchise environment, she began working alongside her mother at an early age. This immersion allowed her to spend the majority of her career navigating diverse roles focused directly on branding strategy, marketing, and business support.

Her educational journey later shaped her approach to professional development. While returning to school for business studies, Gaulke observed that traditional academic curriculums frequently focus exclusively on the corporate world. Recognizing a distinct gap in practical resources, she became dedicated to converting those foundational lessons into relevant, accessible information designed specifically for small business owners.

As CEO of The Classy Dame, Gaulke focuses on analyzing operational systems, refining professional communication frameworks, and helping business owners address the systemic roadblocks that naturally develop along the way. Knowing that every small business operates differently, her background emphasizes helping owners streamline their systems to achieve their specific vision of success.

Beyond her work with the company, Gaulke applies her organizational background to community development as part of a start-up non-profit called ReTree California. She resides in Apple Valley with her family, including her husband of 17 years, their two teenage sons, and her mother. Outside of her professional endeavors, she participates alongside her family in the Renaissance Faire, which serves as a long-time hobby and the venue where she and her husband first met.

Inland Empire Resource Network Conven...

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Date and Time

Thursday Sep 3, 2026
9:00 AM - 11:00 AM PDT

Networking: 8:30 am until 9 am
Come early and network with other nonprofit leaders.

Program: 9 am until 11 am

Location

San Bernardino County Superintendent of Schools
West End Educational Service Center
8265 Aspen Street
Rancho Cucamonga, CA 91730

Fees/Admission

AcademyGO Members Free
1st Time Guest Free
Not Yet A Member Free

Website

AcademyGO.com

Contact Information

Kimberly Hallmark (760) 559-8998
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