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Presentation: Social Media Marketing for Nonprofits

In this presentation, we will explore the benefits of social media, the key strategies for using social media effectively, and the potential challenges and how to overcome them.

Key Takeaways:

Benefits of Social Media

Importance of social media for nonprofits
Reach and engage your target audience
Communicate mission and increase visibility
Connect and build with potential donors, volunteers, and supporters

Key strategies for using social media effectively

Develop a clear social media strategy
Set goals and objectives
Create a content plan and establish a posting schedule
Monitor and respond to engagement Creating engaging content

Creating engaging content

Using images, videos, blog posts, infographics, and other forms of multimedia
Promoting events and fundraising campaigns
Encouraging followers to take action

Potential challenges and how to overcome them

Managing multiple social media accounts
Dealing with negative feedback
Maintaining a consistent brand image across all platforms

Speaker: Vanessa Vizard, Founder and CEO of Vizard Marketing & PR

Vanessa Vizard, Founder and CEO of Vizard Marketing & PR is a marketing and public relations professional and devoted community and non-profit advocate. Vanessa and her team successfully develop and implement visually effective marketing and public relation strategies that inspire audiences and influence consumer behavior and decision making.
Over the last 12+ years, under Vanessa?s leadership, the Vizard Marketing & PR team has designed marketing and advertising campaigns for organizations that have included the American Cancer Society Cancer Action Network, American Lung Association, The CA Citizens Redistricting Commission, Empire Healthcare IPA, The Accident Guys Attorneys, AcademyGO, and countless others.

While being most known for successful marketing advertising and public relations campaigns, the Vizard Marketing & PR team is extremely passionate about the work they do in the nonprofit sector. Vanessa is well versed in grant writing, government proposal writing, program development, and program evaluation and reporting. She has secured millions of dollars in cash and in-kind revenues over the span of her career.

Ms. Vizard and her team have also managed and launched corporate, community and celebrity events for clients including fundraising events, sales and training workshops, expos, tradeshows, grand openings, health fairs, festivals, red-carpet events, performance competitions and more.