• Importance of social media for nonprofits
• Reach and engage your target audience
• Communicate mission and increase visibility
• Connect and build with potential donors, volunteers, and supporters

• Develop a clear social media strategy
• Set goals and objectives
• Create a content plan and establish a posting schedule
• Monitor and respond to engagement

• Using images, videos, blog posts, infographics, and other forms of multimedia
• Promoting events and fundraising campaign
• Encouraging followers to take action

• Managing multiple social media accounts
• Dealing with negative feedback
• Maintaining a consistent brand image across all platforms

Speaker: Vanessa Vizard, Founder and CEO of Vizard Marketing & PR 

 

Vanessa Vizard | CEO & Founder  

With over 13 years leading Vizard Marketing & PR, Vanessa is a dynamic force in marketing, advertising, and public relations. Her strategic campaigns spark brand recognition, media exposure, and substantial client growth across diverse industries. Well-versed in grant writing, government proposal writing, program development, and evaluation/reporting, Vanessa has secured millions in cash and in-kind revenues throughout her career. Recognized with awards like the 2023 Latina Owned Business of the Year by NLBWA-IE Chapter and the Gold President?s Volunteer Service Award by AmeriCorps, her impact extends beyond industry success. Vanessa is a catalyst for change, blending research-driven strategies with marketing, PR, and community advocacy to shape industries and foster positive societal impact.