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BEGIN:VEVENT
DTSTART:20170118T210000Z
DTEND:20170119T000000Z
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SUMMARY:CNM-Marketing Messages that Stick!
DESCRIPTION:Presenting Organization\n\n\n\n\n\n\n\nTraining Partner\n\n\n\n\nWhy Messaging Matters\n\n \n\nYour new program is rolling out in four days and no one knows about it. Nonprofit leaders responsible for positioning their agency ahead of the field must regularly develop winning messages that resonate with audiences. Success in this area generates goodwill among partners\, positive media coverage\, potential new donors as well as reinvigorates passionate volunteers.\n\n \n\nDuring this interactive hands-on workshop\, you will develop the components of a media messaging campaign based on one of your programs. We'll begin by reviewing your program's strategic goals\, intended audience\, and success indicators. Then we'll craft short phrases and messaging aimed at targeted audiences reflecting the essence of your mission.\n\n \n\nAt the end of the workshop\, you will conduct a self-assessment of your agency's current marketing materials using a customized performance rubric. Using group input\, you will pinpoint the appropriate channels and distribution platforms where your messages can be most effective. \n\n \n\nThe workshop tackles answers these questions:\n\n\n Why should my internal and external messaging connect to your mission\, vision and branded elements?\n Who am I trying to reach and what change would I like to see in their actions\, interest or attitude?\n How to write messages that measurably resonate\, using THIS Model: timely\, helpful\, impacting and social? \n Where should these messages be shared? When should I do this\, and whose role is it within a small to mid-sized organizations?\n\n\n \n\nJoin us! You will leave with great ideas\, new tools and a process to successfully implement a messaging campaign at your agency.\n\n\n\n\nAs a benefit of membership\, AcademyGO members will receive an exclusive $75 fee (regular price is $125) with discount code. Contact Paula Martinez martinezpaulap@gmail.com for AcademyGO discount code. \n\n\n\nAll registrations will be done through Center for Nonprofit Management. See Online Registration link below. \n\n\n\n\n\n\n\nSpecial thanks to our In-kind Sponsors\, Inland Empire United Way and AFP Inland Empire Chapter\, for making this training possible.
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\nPresenting Organization
\n
\n
\n
\nTraining Partner
\n
\n
\nWhy Messaging Matters
\n\n \;
\n\nYour new program is rolling out in four days and no one knows about it. Nonprofit leaders responsible for positioning their agency ahead of the field must regularly develop winning messages that resonate with audiences. Success in this area generates goodwill among partners\, positive media coverage\, potential new donors as well as reinvigorates passionate volunteers.
\n\n \;
\n\nDuring this interactive hands-on workshop\, you will develop the components of a media messaging campaign based on one of your programs. We&rsquo\;ll begin by reviewing your program&rsquo\;s strategic goals\, intended audience\, and success indicators. Then we&rsquo\;ll craft short phrases and messaging aimed at targeted audiences reflecting the essence of your mission.
\n\n \;
\n\nAt the end of the workshop\, you will conduct a self-assessment of your agency&rsquo\;s current marketing materials using a customized performance rubric. Using group input\, you will pinpoint the appropriate channels and distribution platforms where your messages can be most effective.
\n\n \;
\n\nThe workshop tackles answers these questions:
\n\n\n - Why should my internal and external messaging connect to your mission\, vision and branded elements?
\n - Who am I trying to reach and what change would I like to see in their actions\, interest or attitude?
\n - How to write messages that measurably resonate\, using THIS Model: timely\, helpful\, impacting and social?
\n - Where should these messages be shared? When should I do this\, and whose role is it within a small to mid-sized organizations?
\n
\n\n \;
\n\nJoin us! You will leave with great ideas\, new tools and a process to successfully implement a messaging campaign at your agency.
\n
\n
\nAs a benefit \;of \;membership\, \;AcademyGO \;members will receive an exclusive $75 fee (regular price is $125) with discount code. Contact Paula Martinez \;martinezpaulap@gmail.com for \;AcademyGO \;discount code. \;
\n
\nAll registrations will be done through Center for Nonprofit Management. \;See Online Registration link below.
\n
\n
\n
\nSpecial thanks to our In-kind Sponsors\, \;Inland Empire United Way \;and \;AFP Inland Empire Chapter\, for making this training possible.
LOCATION:Inland Empire United Way 9624 Hermosa Avenue Rancho Cucamonga\, California 91730
UID:e.9149.777
SEQUENCE:3
DTSTAMP:20260404T042453Z
URL:https://members.academygo.com/events/details/cnm-marketing-messages-that-stick-777
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